![]() If you value your audience, write headlines that work.Īvoid the annoying practice of publishing misleading headlines, which we’ve all been fooled by - or else risk alienating your audience forever. Too often we forget this and treat online audiences as easily manipulated rubes.Ī sure way to get people to click on your post - but, be immediately turned off from reading it - is to dangle a sensational headline that fails to deliver on its promise. Say “No” to misleading headlinesĪ staple of Carnegie’s proven methods involves recognizing the importance of others. In the modern age of the Internet and social content sharing, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully market online content via social media (influence people). Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worse seems to change very little over time. ![]() More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.” ![]()
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